Chalk - Concepts for Kids

Pajama Days

I have a love hate relationship with this time of year at CHALK.  We have some fabulous bargains as our Summer stock is on sale but it also means that we are running out of options as people buy up!  It's great to make room for the Winter clothing but for a couple of weeks the shop looks sadly depleted. 

A couple of days on and I am in heaven - all the stock that we ordered months ago is starting to turn up in fun big boxes of mystry loveliness.

One of the first things to arrive has been the pajama ranges - Milky, Sleep Tight and now Snugglebum.  All gorgeous and already proving to be a big hit.

 

STARTING TODAY

Chalk's Massive Clothing Sale

Starts Today!

Every shred of clothing in store has
been massively reduced by between

30% - 50%!

We don't do this very often -
and it'll be a while until the next one
so get in quick and get sorted
for this, or even next summer.

83 Anderson Street YARRAVILLE

3 Gower Street KENSINGTON

Just a few of the amazing bargains to be found....

Bebe Tia Dress w Bloomer was $43.95 now $27 Sml Soc Boys Brace Yourself Tee was $29.95 now $18	Ouch Boys Print Board Shorts was $49.95 now $29 Ouch Girls Hooded Towling Dress was $47.95 now $29	Snug'bum Girls Pink Apple PJ's was $39.95 now $24 Purebaby Girls Fly Away Dress was $49.95 now $29	Babushka Girls Aztec Dress with tie was $54.95 now $33 Milky Boys Shark Board Shorts was $29.95 now $18

 

EXCLUSIVE

The lovely Lou from TOTALLY INNOCENT has collaborated with us to produce these fabulous bodysuits.  Now no baby needs to feel under dressed this Christmas.  They come in sizes 000 through to 0 and are exclusive to CHALK.

MONSTAR SUMMER 2011

 

Snugglebum Summer

 

Babushka Baby

Winter Babushka Baby has arrived and we're loving the warm earthy tones.  We even have cot quilts so you can wrap up in these gorgeous Indian cottons all day and night.

 

Gnome Sweet Gnome

 

  
Feast your peepers on this fabulous dress from Alex & Charli.  My 4 year old self is completely wracked with jealousy - what I wouldn't have done for a dress with Gnomes and mushroom houses on it!

Cosy Up - Today's Pick

As much as I love Summer there is something about Winter clothes that is very appealing.  Red tights and blue suede Mary-Janes, teamed with this OUCH! denim dress is my favourite today.

 

 

Maybe this Monstar tee underneath....

 

 

the Sherpa Jacket

With fleece through the hood and body of these OUCH! hoodies you'll be toasty all winter long. 

 

 

Fox & Finch

  

We are proud to introduce Fox & Finch's debut Winter 2011 collection for girls and boys aged 2-7yrs. Beautiful mix and match pieces that are casual and quirky, featuring vests, trench-style jackets, chunky knits and gorgeous accessories that will keep kids warm and stylish this winter. Here's a sneak peak....

 


 
 


 
 

 

 

 

Snugglebum

 
 Snugglebum Pjs have arrived and as always they are fabulous.  Every season Mel and her team outdo themselves and this season is no exception. 

 
 Long Johns, Sleepers, and Nightie - $39.95  

Time For Bed

Bebe has just delivered their Winter Pjs and sleeping bags and it almost makes me wish the cold weather would hang around.

Je t'aime

 

Miss M is modelling the latest in summer fashion by MONSTAR.  Who says you have to wait until it's warm to wear your new CHALK outfits?

Summer Snugglebum Is Instore Now

 

 
  

All We Need Now Is Some Sun

There's been a hint of summer at CHALK recently in the guise of OUCH's summer range.  It is always so much fun to unpack the first box of a new season - after months of looking at the same things it is a breath of fresh air to see new stock - especially when it is the summer stock.  It is like seeing the first blossoms and realising there is an end to winter in sight.

 

The Fonz!

 It arrived today and of course I grabbed one immediately for Moondoggie!  He has absolutely no idea who the Fonz is but he was happy enough when we told him that he was the 'coolest dude, like, ever!'  Once we taught him the two thumbs up and the 'Heeeey' he was hooked.

Little Helpers

Sometimes when I work on a weekday the kids have to visit with me for a while after school.  They don't mind too much as they enjoy playing in the office and working at the desk.  Last week they both went home with new jumpers from our latest range from a new stockist called Designer Kids.  They were more than happy with their purchases and so was I as this range is easy to wear and is easy on the pocket.

  
 

Winter Preppy

Looks like a few glorious Autumn days are going to degenerate into wintery weather later this week.  Time to break out the jumpers and wrap up sunggly.

Official Surf Club Gear

Our summer was spent traipsing back and forth to Nippers and we had a fabulous time.  The program the SLSA run is fantastic and spending a lot of our time at the coast we are equally grateful for the care the SLSA take of us on the beach.

We are so excited to have the Surf Life Saving Association official clothing at CHALK.  We have ordered in a teaser while waiting for the summer stock.  We have spray jackets like the one pictured ($39.95), track pants ($29.95) and hoodies ($39.95).

Come summer there will be heaps of goodies for you and all at great prices - tees, boardies, towels, etc.

Tie Me Down And Dress Me Cool

I absolutely want one of these tees for myself.  They are the spiffiest things I have seen in a long time.  Lucky for us Lou from Totally Innocent agreed to make some for us and she's been slaving away to make sure I had them ASAP. 

I'm thinking my delightful but, oh so casual, husband might like to sport one of these to the next function we have to attend.   Hmmm.... Lou!

 

Little Toot And Ganoot

 In the not too distant future we will be bringing you some new designed from the girls at LT&G.  We had a great response to their Tees over summer so we're thrilled that we can bring them back this season.  Jane has hit the road and is traveling with her tribe but assures me she is sewing frantically from what ever campsite they have landed at!  I'll keep you posted as to when they arrive in store.

Short Stuff

I love these boardshorts - I bought them for my nephews and they were so easy to spot on the beach.
We still have some in stock and they have been reduced from $39.00 to $27.00.
 

Rock Your Baby

The very first items we received for winter came from Rock Your Baby and were a worthy start to the season.  These tees have already proved a winner and the retro puppy is now gracing our store window teamed with a pair of 501s.

  

 I think that one of the best products we have had this year would have to be Rock Your Baby's reversible polkadot skirt.  Not only do you get 2 skirts for the price of one without annoying labels and tags, but there is a layer of net in the middle with a satin trim which makes this the swirliest skirt around.

 
 
 

GANOOT

In a week or so we are receiving our first batch of  

 'Little Toot & Ganoot' tees and we can't wait.  Jane, Astrid and Kris have recently developed this wonderful range and we are lucky enough to be one of the first stores to stock it.  My kids happened to be there while Jane and I were doing our order and they both chose a tee for themselves.  Imagine their excitement when they arrived in the mail over the school holidays.

Gidget has insisted on wearing hers almost daily which has meant a bit of overnight washing for mum! 

Lamb Love

How exciting - Caitlin from Little Lamb has done a lovely write-up about CHALK and featured it on her blog.  Check it out ...

http://littlelambtales.blogspot.com/2009/08/little-lamb-chalks-one-up.html

I spent some time with Caitlin and Little Lamb at the Life In Style trade fair last week and we had great fun setting up her display and checking out the other vendors. 

It was chock full of lovely products and the displays were amazing.  All credit to those people who put together such creative displays, especially in the Kids In Style section.

We have picked up a few new labels from the trade fair - Huckleberry Lane pajamas will arrive to brighten next winter's range which is exciting.  I'll let you know about our other new delights soon.

ITCHie Feet

I love it when new stock arrives half way through a season.  Just as I start getting bored, something new comes in to perk me up.  This week it was ITCH.  A small range but a good one I think.  The toucan windcheater looks particularly cute on as it has little frills on the shoulder to girlie it up. 

CHALK In The Real World

One of our favourite customers, Miss Meg, has a party on this weekend.  A disco party no less.  She needed something new to freshen up her wardrobe so her Mum kindly dropped in on Saturday to find her a dress for the occasion. 

Monstar proved to be a winner and when she tried it on at home Miss Meg sent me a photo so I could see her in it.

Thanks Miss Meg, you look gorgeous.

My Fashionista

 

After school today the kids and I dropped in to the shop to drop off some stock.  It is quite rare to have both kids with me at CHALK as Gidget is usually at school.  She took the opportunity to try on some clothes while we were there and came away with three items that she loved.  Here she is wearing her new Monstar windcheater and her new skinny leg OUCH jeans.  She's pretty happy with herself, and I'm rapt as she's reached the age where she's become very particular and very rarely likes anything.  Hopefully tomorrow I'll get a photo of her in the third item - an ITCH jumper.

Oh and sorry for the quality of the snaps - they were taken on my phone.

She's a Monstar!

       

 As usual Fiona at Monstar has lived up to expectation and come up with a lovely range this season.  Here are two of her dresses which have been causing a veritable fashion frenzy in Yarraville.

We haven't forgotton the boys either..